Let's do this!
- Squeeze more ROI out of your paid ad campaigns
- Increase sales, AOV + LTV
- 35%+ of sales from email/SMS
- Identify and leverage new growth opportunities
- Align weekly activities with annual profit & sales goals
- Simplify your marketing by focusing on one goal at any given time within your marketing plan
Let's work together to:
The smarter way to scale your eCommerce brand
Multichannel Marketing Strategy Powered By Insights
Strategy, planning and support that drives consistent and profitable
long-term growth
Accelerate your growth with smart data-driven marketing.
I'll transform the way you approach your marketing! Blending big picture thinking with data-backed insights, I'll bring all your channels together under a single, profit-driven strategy and easy-to-follow plan.
Communication, Collaboration & Transparency
Every fortnight we get together and go over results and discuss the upcoming campaigns and tasks. I won't gatekeep or send pointless reports to keep you reliant on me. You'll have a seat at the table.
Experienced eCommerce Marketing Strategist
Profitable Data-Driven Growth
Over the last 17 years, I have worked in advertising agencies, managed marketing budgets and plans for multinational brands and built my own multi 6-figure eComm brand.
No more guesswork! Every move we make will be driven by data, ensuring we are squeezing as much profit as possible while continuing to grow sustainably with the long-game in mind.
Hands-On Approach
Focusing mostly on acquiring new customers, is one of the fastest ways to unprofitable growth. I help you maximise the whole customer journey by giving equal attention to acquisition & retention.
Improving your current strategy and plan is just the beginning. As a Certified Meta Media Buyer, Klaviyo and Shopify partner, I can also help you optimise your ads, email/SMS and website.
Customer Journey
• STRATEGY • PLANNING • META ADS • EMAIL • SMS • STRATEGY • PLANNING • META ADS • EMAIL • SMS • STRATEGY • PLANNING • META ADS • EMAIL • SMS • STRATEGY • PLANNING • META ADS • EMAIL • SMS
• STRATEGY • PLANNING • META ADS • EMAIL • SMS • STRATEGY • PLANNING • META ADS • EMAIL • SMS • STRATEGY • PLANNING • META ADS • EMAIL • SMS • STRATEGY • PLANNING • META ADS • EMAIL • SMS
Work with me and lets say goodbye to winging your marketing, for good!
Let's Strategise
Your data holds all the answers you need on what moves to make, but most eComm brands struggle to join the data-dots on their own to form meaningful marketing insights.
I will deep dive into each of your marketing channels and make sense of all the data for you.
Let's Implement
Let's Plan
LET'S AUDIT
Your goals and audit findings will then form the foundations for your marketing strategy.
This includes a review of where you are now and how we will reach your revenue and profit goals.
Once I have completed your marketing plan, I will send you a video walkthrough of your plan.
You have the option to implement on your own, or you can continue to have me in your corner for ongoing strategic advice, accountability and high level support.
If you decide to have me in your corner, I will support you as you implement your plan and oversee your marketing - constantly reviewing data and looking for ways to optimise.
As a certified Meta Media Buyer you also have the option for me to manage your Meta ads.
Let's OPTIMISE
Let's ADD
We will then spend half a day together where I will walk you through the key findings and your marketing strategy. This is where we will brainstorm together and start building out your improved 12 month marketing plan.
Once we have your current channels all running at peak performance, we can then add new channels (if needed) or we start to focus on new growth projects.
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Think of me as your dedicated virtual eCommerce Marketing Manager (without the full-time salary)!
Auditing, planning, analysing and optimising all your channels to squeeze more sales, profit and growth out of your marketing efforts and budget.
There's no cookie-cutter marketing here! Everything is tailored to your individual goals and starts with a full audit and half-day planning session.
Think of me as your dedicated virtual eCommerce Marketing Manager (without the full-time salary)! Auditing, planning, analysing and optimising all your channels to squeeze more sales, profit and growth out of your marketing efforts and budget.
There's no cookie-cutter marketing here! Everything is tailored to your individual goals and starts with a full audit and half-day planning session.
FAQ
What if i only need help with one marketing channel?
That's ok, but I take a holistic approach so I will still complete a full audit of your business and marketing + we need a solid marketing plan.
My clients mostly hire me because they want someone to audit, build a better plan and oversee their marketing as a whole.
Think of me as your virtual marketing manager, ensuring every inch of your marketing is working hard for you.
In saying this however, my services are tailored to each of my clients based on their audit and needs. There's no one-size fits approach here.
WHAT DONE-FOR-YOU SERVICES DO YOU OFFER?
Ongoing consulting +
- Creative direction + Meta Ads Management.
- Klaviyo core and advanced email flow builds.
- SMS set-up
- Shopify website optimisation
Do you only work with 6-7 figure ecomm brands?
My job is to take what’s already working and squeeze more sales and profit from your current marketing, along with looking at new growth opportunities.
If you are struggling with getting traffic and sales, I’m not the best fit.
I work mainly with brands who have a yearly revenue between $500,000 - 5 million.
WHAT KIND OF ECOMM BRANDS DO YOU WORK WITH?
- Fashion
- Beauty
- Baby/kids
- Pets
I never really thought of myself as the Marie Kondo of eCommerce marketing until one of my client's mentioned it.
And yes, in many ways I am. but tidying up your marketing and dialling in a killer marketing plan is just the beginning.
After 17 years working in advertising agencies, managing marketing budgets and plans for multinational brands and even building my own multi 6-figure eComm brand - I know a thing or two about marketing.
I'm also a mum to two very active boys so I get the juggle! There's definitely no time to be fluffing around and wasting your precious time winging it.
And not only that, winging your marketing with little strategy, a pinch of data and a very rough plan, is just exhausting!
Big brands don't work like this, so why should you? Let's work smarter!
SHE'LL TAKE YOUR MESSY AF MARKETING EFFORTS AND TIDYING THEM UP INTO A WINNING PROFITABLE MARKETING PLAn.
"Kristy's like
the Marie Kondo
of eCommerce marketing"
Want to work together to squeeze more from your marketing?
I take on limited 1:1 clients at a time to ensure I can give each my full dedication. If you’re interested in working together, apply below and I'll be in touch.